How do you get more tastings booked from Instagram?
You get more tastings booked from Instagram by making the path from a post to a confirmed booking as short as it can be: one tap on the link under your name, a booking button at the very top, and the times and price already written out. Most tasting rooms do not lose these bookings to weak posts; they lose them because the booking sits three taps deep, behind a page built for something else.
This guide walks that path the way a follower does, shows where it breaks, and gives you steps you can take today.
What a follower sees when they tap
Picture someone on a train on a Thursday evening. They have just watched your reel of the terrace in late light, a glass of white being poured, the vines behind. They think: Saturday. They tap the link under your name.
What opens is often the home page of a website made for a laptop. A large photograph loads slowly. A cookie banner covers half the screen. They find the menu, then “Visit”, then scroll to “Tastings”, which opens a separate booking tool asking them to choose between four experiences with names that do not say what happens in each. There is no price until the last step.
Every one of those taps is a small question: is this worth it? On a phone, held in one hand, the answer is often “later”. Later rarely comes. Nobody tells you, because the owner almost never taps their own link. Only followers see what opens.
What a good booking path looks like
A visitor from Instagram is not browsing. They arrived with one question, “can we come?”, and the first thing on the page should answer it.
If you offer a private or group tasting, give it its own button below the main one. Two clear choices beat four vague ones.
- The booking button comes first. It says what it does, “Book a tasting”, and opens the booking for that tasting, not an overview of everything you offer.
- One line under it says what happens. For example: “Five wines, seventy-five minutes, walk the vines if the weather allows.”
- Days, times and price are written out. Nobody should have to message you to find out whether Sunday is possible.
- The address opens a map in one tap. People planning a day out check the drive before they book.
- Opening hours sit close by, so the follower who would rather drop in knows when they can.
What to post so people want to come
Post the visit, not only the bottle. A follower is deciding how they will spend an afternoon, so show them the afternoon: the room, the light, the glass in their hand, the person who will pour.
Say what they will taste. “Three whites from the upper slope and a barrel sample of next year’s red” is an invitation. “Join us for a tasting” is a notice.
Answer the questions people are too shy to ask. Do I need to know about wine? Is there food? Can we bring the children, or the dog? How long does it take? A short series on these does more for bookings than another bottle shot.
Follow the season. Budburst, the first warm weekend, harvest, the first taste of the new vintage: each is a reason to come now rather than someday. And end each post with one plain line: “Book from the link under our name.”
Stories with the link sticker
Stories are where urgency lives. “Two places left for Saturday at three” is a story, not a post. Add the link sticker and point it straight at the booking page for that tasting, not at your home page.
Stories disappear after a day, so keep a highlight called “Visit” with your best story about the tastings and the link sticker in it. The link under your name then carries everything else, with booking first.
Write the times and prices out
A price hidden behind a tap tends to read as an expensive one. A price written out reads as a confident one. For example: “Thursday to Sunday, 11:00 and 15:00. $25 a person, redeemed against any case you take home.”
Keep the choices few. A tasting room that offers one standard tasting and one special one is easier to book than a menu of five. If you are full for the weekend, say so on the page and offer the next open date, so a follower leaves with a plan rather than a closed door.
Steps you can take today
- Open Instagram on your phone, go to your own profile as a stranger would, and tap the link under your name. Count the taps to a confirmed booking.
- Move the booking button to the top of whatever that link opens.
- Write your days, times, length and price under it in one or two lines.
- Make the address open a map, and check it lands on your gate rather than the middle of the vineyard.
- Post one story this week with the link sticker going straight to booking.
- Look at link taps in Instagram Insights before and after, so you can see what changed. Our guide to Instagram link clicks explains what to watch.
Where SOMM DIGI LINK fits
If your website makes booking first impossible, a link in bio page made for wine can sit between Instagram and your booking tool. SOMM DIGI LINK has a tastings and booking section, opening hours and an address with a map, and Visitors shows how many people opened the page and which buttons they tapped, including “Book a tasting”.
You can browse the designs, build the whole page with no card, put it live and try it for seven days. For what else belongs on the page, read the link in bio for wineries.
Questions people ask
Where should the booking link go on my winery’s Instagram?
Put it first on the page that opens from the link under your name, as a button that says “Book a tasting” and opens the booking itself. In stories, use the link sticker and point it at the same booking page. Avoid sending people to your home page, where they have to hunt for it.
Should I show tasting prices on Instagram?
Yes, on the page behind your link at least. A written price answers the question most people will not message you to ask, and it reads as confidence. Put the price next to the length of the tasting and what is poured, so a follower can judge the value in one look before they book.
How do I know if Instagram is bringing tasting bookings?
Instagram Insights shows basic link taps for professional accounts. Compare those with the bookings in your booking tool over the same weeks. Asking at the door how people heard of you helps too. When taps rise but bookings do not, the path after the tap is usually where people leave.
What should a winery post to fill the tasting room?
Show the visit itself: the room, the view, the person who pours, the wines in the glass. Answer practical worries such as food, children, length and whether any wine knowledge is needed. Tie posts to the season, and end each one with a plain line pointing to the booking link under your name.
Last checked 26 September 2026.