The link under your name

What a link in bio is, and what it should do for wine.The one place on Instagram a follower can press to leave Instagram and come to you.6 min readThe link in your winery’s bio.People tap it after they have already decided they like you. What opens decides whether they book, buy — or leave.6 min readThe words under your winery’s name.Three short jobs, one promise, and a link that keeps it.6 min readA Linktree alternative, made for wine.An honest look at what opens when a follower taps, and what a wine business needs instead.6 min readYour website, or a page made for the phone.Keep the website. Just stop sending Instagram followers to its front door.6 min readHow to put a link in your Instagram bio.Three taps, once you know where Instagram keeps it. Here is where.3 min readWho taps the link under your name.The number is already there. Most wine businesses simply never look at it.6 min read

Selling from Instagram

Instagram for a winery, in plain words.Followers come for the place and the people. The work is to post what is true, often enough, and give them one easy next step.7 min readMore tastings booked, straight from Instagram.The post makes them want to come. The page behind the link under your name decides whether they book.6 min readGrow your wine club from Instagram.A wine club is sold across the tasting bar and lost on a phone. Here is how to make the phone do the pouring.5 min readSell more wine from Instagram.Instagram creates the wish for a bottle. The page behind the link under your name has to catch it before it cools.5 min readFill your winery’s events from Instagram.Harvest days, dinners, tastings and open days fill when every post leads to one page that is always up to date.5 min read

For your kind of wine business

The link in a wine bar’s bio.A wine bar is a decision made in the next two hours. The page has to answer that fast.4 min readThe link under your wine shop’s name.Someone saw a bottle in your post and wants it. The page should get them to it in one press.6 min readOne link, for people who work in wine.Sommeliers, educators and importers each have two kinds of visitor. The page has to greet both without confusing either.5 min readWine pictures you are allowed to use.The picture you found on Google is almost certainly somebody’s, and almost certainly not yours to post.4 min read