What it is
On Instagram, the link under a business’s name is the one place a follower can press to leave Instagram and reach it. For most wine businesses that link opens a website built for a laptop, a list of grey buttons, or another company’s page with its logo on it.
SOMM DIGI LINK is the page that opens instead: made for a phone, in a design made for wine, wearing the winery’s own name, with the things a follower came for on it.
How it works
- Type your name. Every design changes to wear it. Choose the one that feels like you.
- Make it yours. Your words, your photographs, your buttons, in any order. Every colour, typeface and section can change.
- Put it live. Your page gets its own address, yourwinery.sommdigi.link, which you paste under your name on Instagram.
What a page holds
- Your name, one line about you, a portrait and a cover photograph.
- Link buttons, each with a picture or in words alone.
- Tastings and booking, the wines, the wine club, events, opening hours and the address with a map.
- A film, a podcast or playlist, a social post, a short text, a one-line motto and a line of words that moves across the page.
The picture library
Inside it is a picture library made only for wine — vineyards, cellars and bars, bottles, grapes, glasses, people and art — with new pictures every month. None of them shows a real estate, cellar or label. The licence is on one readable page.
Visitors
A member sees how many people opened their page and which buttons they tapped, so the order of the page is decided by what followers actually do.
What it costs
Build the whole page first, with no card. Put it live and try it for 7 days. Then $66 for 6 months or $96 for 1 year. SOMM DIGI Studio, where we design and build the page for you, is $490.
Who makes it
SOMM DIGI, a wine studio run by an Advanced Sommelier, which makes digital tools for the wine world. The editor speaks English, Spanish, French, Italian and Portuguese. Write to info@sommdigi.com.
Questions people ask
What is SOMM DIGI LINK?
SOMM DIGI LINK is the page behind the link under a wine business’s name on Instagram — a link in bio made only for wine: wineries, wine bars, wine shops, importers and sommeliers.
Who is SOMM DIGI LINK for?
Wine businesses only: wineries and estates, wine bars and restaurants, wine shops and merchants, importers and distributors, sommeliers and wine educators. Every design, word and picture in it is made for wine.
How much does SOMM DIGI LINK cost?
You build the whole page first with no card, then put it live and try it for 7 days. After that it is $66 for 6 months or $96 for 1 year. SOMM DIGI Studio, where we build the page for you, is $490.
How is it different from Linktree?
It is made only for wine. A page carries your own name and look with no other company’s logo on it, and it holds what a wine business needs: tasting bookings, the wines, the wine club, events, opening hours and a map, with a wine picture library inside.
Can I see how many people tap my Instagram link?
Yes. The Visitors room shows how many people opened your page and which buttons they tapped, so you can put the one that works first.
Who makes SOMM DIGI LINK?
SOMM DIGI, a wine studio run by an Advanced Sommelier, which makes digital tools for the wine world. You can reach it at info@sommdigi.com.