A Linktree alternative, made for wine.

The short answer

The best Linktree alternative for a winery is a page behind your Instagram link that is made for wine: your name and photographs at the top, booking, shop and club as the first buttons, and your hours and map on the same page. Linktree is a good general tool; the question is whether a general tool shows a wine business at its best.

If your page only needs to hold a few links and nobody minds whose logo sits on it, Linktree is fine. If your Instagram link is where people decide to book, buy or visit, it is worth a page that looks like the place they are about to spend their money in.

What a follower sees on a free plan

Tap the link under a winery’s name and, often, a Linktree page opens. On the free plan, a few things are there that the winery did not choose.

None of this is dishonest. It is how a general tool pays for itself. But the follower who has just fallen for a photograph of your vineyard at dusk lands on a page that could belong to a dentist, a podcast or a personal trainer, and the mood you built on Instagram stops at the door.

• Linktree’s own logo. On the page, another company’s name sits alongside yours.
• An invitation to make their own page. Your follower, who came to buy your wine, is offered something else to do.
• Every button the same. A column of identical shapes. The wine club looks exactly like the Facebook page, and the booking looks exactly like the newsletter.

Why wine is different

Wine is bought on feeling as much as fact. People book a tasting because the place looks like somewhere they want to spend an afternoon; they join a club because they trust the person who makes the wine. Instagram carries that feeling well. Your link in bio is where it either continues or goes flat.

A wine business also has more practical questions to answer than most. When are you open. Do I need to book. Can you send wine to me. Where do I park. A list of buttons can point to the answers, but a follower on a phone would rather read them on the page than open four more.

What a wine business actually needs on the page

For the order these belong in, see link in bio for wineries.

• Booking a tasting or a table, as the first or second button if visits are how you earn.
• The shop, linked to the exact page where wine is sold, not your home page.
• The wine club, with one line on why it is worth joining.
• Opening hours and the address with a map, on the page itself, because that is what people want to know before they come.
• Events: the next harvest lunch, the next tasting, the next winemaker dinner, each with a date.
• Pictures of wine and place on the buttons, so the eye finds the club or the shop without reading every word.
• Your name and your look, alone. No other company’s logo, no banner selling something else.

When Linktree is fine

To be fair: plenty of wine businesses use Linktree and do well with it. It is quick, it is familiar, and it works. It suits you if:

If that describes you, keep it and spend the time on your photographs instead. If it does not, the page behind your link is doing less than it could.

• You have two or three links and they change often.
• Your Instagram is personal, and the link is a convenience rather than a shop window.
• You have no tastings, no club and nothing to book, and the link simply points to one place.
• You do not mind another company’s logo on the page, and your followers are unlikely to either.

What to look for in any alternative

Whichever tool you choose, ours or anyone else’s, check these before you move.

Moving is simple. Your followers follow your profile, not your link, so replacing the web address under Edit profile, then Links, loses nobody.

• Only your name and your look on the page.
• Each button can carry a picture, so the important ones stand out.
• Hours, address and a map can sit on the page, not behind another link.
• An address of your own, so the web address people see carries your name.
• A count of who opened the page and which buttons they tapped.
• Everything can be reordered, so the season’s priority can move to the top.

SOMM DIGI LINK, the one made for wine

SOMM DIGI LINK is made only for wine: wineries, estates, wine bars, shops, importers and sommeliers. You pick one of the finished designs made for wine, type your name, and the design wears it. Booking, the wines, the club, events, hours with a map, a film, a playlist and a moving line of short phrases are all sections you can switch on and put in any order. If you are short of photographs, a wine picture library is inside, with new pictures every month. The page lives at an address of your own, such as yourwinery.sommdigi.link, and “Visitors” shows you how many people opened it and what they tapped.

You can build the whole page first with no card, put it live and try it for seven days; after that it is $66 for six months or $96 a year. Look through the designs or the picture library to see whether it suits you.